I attended a continuing education seminar this past week entitled, “Making it Easy for Patients to Say Yes”. The name of the seminar is a bit deceiving. You would think that it was about how to “sell” people into dental treatment. It was quite the opposite.
I am a firm believer in educating patients about their own dental health with the help of things like photography, which I discussed last week. I also think it is important to spend as much time as necessary to bring the patient’s dental I.Q. to a level that allows them to make more educated decisions about the degree of dental health they wish to achieve. Some people require more… (Read More)