
Do you pay much attention to those cards in a hotel room asking you to reuse your towels? Many people don’t. But one researcher, Robert Cialdini, a University of Phoenix professor and the author of Influence: The Psychology of Persuasion, found a way to get guests to cooperate. He created a card saying that most guests who stayed “in this room” reused their towels. The response beat the typical compliance rate by 33 percent.
Cialdini calls this the “Social Proof Effect,” and it is a powerful force in our increasingly connected culture. It’s not about peer pressure. It’s about peer information, and how we behave and make decisions based on the standards, expectations,… (Read More)







