I was listening to the radio on the way home from work the other day and heard an advertisement for a dental office. The ad stated that they were specialists in cosmetic dentistry and implants and that they are the “premier” dental office in the area.
There is no recognized specialty in cosmetic dentistry or implants. Therefore, claiming that you are a specialist for either of these two areas is both illegal and unethical. While it is not illegal to say that you are the “premier” office, it too is unethical for advertising in dentistry.
While I have no problem with legal and ethical advertising in dentistry, what concerns me is over-advertising. The… (Read More)